1: London Marathoner takes on viral challenge, drinking wine at every mile.

2: Unique twist to traditional running hydration sparks internet frenzy.

3: Fans follow along as runner sips Sauvignon Blanc during iconic race.

4: Social media explodes with reactions to unconventional marathon tactic.

5: Controversy stirs as some question safety and sportsmanship of wine-drinking.

6: Marathoner defends choice, citing enjoyment and motivation during grueling race.

7: Videos and photos capture moments of wine-tasting throughout marathon journey.

8: News outlets cover story, highlighting marathoner's dedication to personal challenge.

9: Global audience awaits next chapter in London Marathon wine-drinking saga.